When Transport for NSW rolled out the Opal card system in 2014, they wanted to show the versatility and advantages of the smartest ticket in town.
As such, we were tasked with creating a suite of 8 How To videos to be released online to educate people on how to get the most out of their Opal. We created these quirky videos that turned what is a very dry subject into content that is entertaining and fun.
Plus, it's not every day you get to write a script where a man dresses as public transport.
Copywriter: Nicole Conway
Art Director: Tim Batterham
Director: Jesse James McElroy
Creative Directors: Andrew Allsop / Gerhard Myburgh
Executive Creative Director: Simon Langley