Screen Shot 2019-06-19 at 2.13.20 pm.png

Donut King X Nestle | Film

Donut King X Nestle

Happy Mistakes

Ever wondered how Smarties ended up on a choccy donut? We tell this tale as old as time with a 6ft Donut Man.

This tactical campaign aimed to launch Donut King’s collaboration with Nestle to a more ‘adult’ market.

The Campaign:
Online Video, Digital.

Copywriter: Nicole Conway
Art Director: Tim Batterham
Agency: Edge
Executive Creative Director: Matt Batten
Producer: Chelline Nel
Production Company: Brightworks