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Citi Ready Credit TVC

Make memories with Citi Ready Credit.

Kids birthdays. You want them to be special, but kids can get expensive. Especially when they love horses. Luckily, Citi had just launched a new product called ‘Ready Credit’ — a line of credit that has the low interest rate of a loan that lets you access cash without those pesky cash advance fees. 

Naturally, communicating all of this information was going to be hard, so we used a humorous situation to keep people engaged in the message, while understanding how the product can benefit their lives — even if you both have the same bright idea, of course.

The Campaign:
TV, Social, Owned.

Copywriter: Nicole Conway
Art Director: Tim Batterham
Executive Creative Director: Matt Gilmour
Production Company: Brightworks
Producer/Director: Langdon Cook