Kids birthdays. You want them to be special, but kids can get expensive. Especially when they love horses. Luckily, Citi had just launched a new product called ‘Ready Credit’ — a line of credit that has the low interest rate of a loan that lets you access cash without those pesky cash advance fees.
Naturally, communicating all of this information was going to be hard, so we used a humorous situation to keep people engaged in the message, while understanding how the product can benefit their lives — even if you both have the same bright idea, of course.
TV, Social, Owned.
Copywriter: Nicole Conway
Art Director: Tim Batterham
Executive Creative Director: Matt Gilmour
Production Company: Brightworks
Producer/Director: Langdon Cook