Citi Samsung Pay Launch

Citi: Samsung Pay Launch

Technology, eh? It moves at lightning speed. We got the brief to launch Samsung Pay exclusively for Citi 2 weeks before it was intended to hit market and a shoestring budget. Still, these simple 15” prop comedy spots were fun to make and tapped into the insight that paying with your Samsung is so easy, you can do it while you’re doing something else… What that something else was, we took some creative license.

The Campaign:
Online video, Social 

Copywriter: Nicole Conway
Art Director: Tim Batterham
Executive Creative Director: Matt Gilmour
Production Company: Brightworks