Our target audience want every day to be an adventure but unfortunately a lot of those adventures are in front of screen instead of out in the world.
Using existing technology, we create the Adventure Xchange. An app that connects to the existing wearable tech and records the heart rate and movement of its wearer. The more active the adventurer is in the real world, the more minutes they are rewarded with of exclusive Disney XD content through their smartTVs or tablets — keeping kids bodies and minds healthy.
Competition: Cannes Young Lions
Art Director: Tim Batterham
Executive Creative Director: Ashadi Hopper